Three people running outdoors in motion, wearing jackets and sunglasses, with blurred background.

Building brandS THAT MOVE

A smiling man with a beard and short hair, wearing a suit and tie, in a black and white photo.

I’m rich, a experienced brand builder and marketeer.

I help new and established brands find their edge, connect with culture, unlocking momentum, and breaking through whatever’s holding them back.

With 15+ years of experience scaling brands from £10M to £100M+, I provide the senior marketing guidance that ignites growth and builds brand strength.

You get strategy, creative insight, and leadership that delivers results without the long-term overhead.

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PREVIOUS BRAND EXPERIENCE

  • A stylized gray logo resembling a running shoe with the words "AMER SPORTS" underneath.
  • Image of the oxygen molecule symbol, O2, in gray on a white background.
  • Bacardi logo featuring a stylized black bat with outstretched wings and the word 'BACARDÍ' beneath it.
  • Black and white text overlay reading 'Take Your Artery'.
  • Gray Wilson logo on a white background.
  • AEG Europe logo with a star and text indicating AEG is the Anschutz Entertainment Group
  • Nissan logo in black and white.
  • Logo for Science in Sport (SiS) featuring the letters 'SiS' with a running figure inside a circle above the 'i', and the text 'SCIENCE IN SPORT' below.
  • Pixelated logo with the word "STANCE" and a circular emblem containing a pattern of diamonds.
  • Text reading 'Jaguar tcs racing' in black on a white background.
  • A digital illustration of the solar system with planets orbiting the sun, depicted in a simplified, black and white style.

Marketing Support

Freelance, fractional, interim, part-time, consulting!? It's easy to see why this gets confusing.

Ironically, even as marketers we haven't quite cracked how to clearly explain these distinctions. The truth is, this approach is relatively new to the brand world, representing a shift towards more flexible, agile, and tailored leadership models.

While agencies and management consultants have embraced this style for years, brands are just beginning to see the value of accessing senior expertise without the constraints of traditional full-time roles.

I offer a couple of levels of support, find out which one suits your business needs below.

INTERIM

An interim assignment is ideal when your business requires a seasoned marketing executive to step seamlessly into an existing role, providing stability, direction, and momentum.

Whether filling a sudden vacancy, managing a transition period, or covering extended leave, my approach ensures business continuity and effective leadership.

✅ Operational Support

✅ Manage gaps between full-time team

✅ Transformation projects

✅ New product, platform or service launch

FRACTIONAL?

Fractional projects provide flexible access to my marketing leadership, contacts and experience without the commitment or cost of a full-time hire.

Ideal for businesses seeking strategic guidance and executive-level insights on a part-time, ongoing basis.

✅ Strategic scoping, alignment and execution

✅ Campaign build and launch - Creative + Media

✅ Project advisory or agency review

✅ Team support or mentoring

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HOW I CAN HELP

Alignment with objectives

— There are gaps in alignment within your marketing team.

Creativity injection

— You’ve lost your differentiation and your marketing has become dull and a little vague.

Growth has slowed

— Have you plateaued and need an injection of energy.

Team development

— Does your team need a helping hand, more confidence, or better industry connections?

Strategic development

— Your strategy needs clarity to help you break free from your competitors, and inspire your whole team

Marketing diagnostics

—Sometimes, a simple audit of your current marketing, plus a bit of guidance, is all you need.

Proposition needs refining

— Sometimes what made you great is no longer a differentiator

A SnapShot of my experience

  • Night view of an illuminated dome-shaped event space with yellow construction cranes surrounding it, situated near a river.

    The O2 - London

    MUSIC, ENTERTAINMENT AND EVENTS

    - Brand launch and repositioning

    - Global event marketing

    - Launch and scale up

  • A man sitting on a bench, holding up two multicolored Wade Stance socks, with a big smile. Behind him is a display of various socks, and on screen, social media posts showing him modeling the socks.

    Stance.Inc - LA/ London

    FASHION/ DTC/ SPORTS APPAREL

    - Launched international marketing

    - Launched DTC and brand stores

    - Built global collabs (NBA, Red Bull, McLaren)

  • Snow-covered mountain landscape with skiing, featuring logos of Amer Sports, PeakPerformance, Wilson, Salomon, Atomic, and Arc'teryx.

    Amer Sports

    PLC/ FASHION & APPAREL

    - Matrix Organisation and GTM

    - Large corporate PLC

    - Team Management and global budgets

  • Three soccer players in red Manchester United jerseys sitting on a bench in a locker room, each holding an energy gel packet, with additional gel packets on a table behind them.

    Science in Sport

    FMCG/ NUTRTION/ DTC

    - Global PLC role

    - Rebrand and transformation (PhD & SiS)

    - Multi channel campaign management

  • A futuristic Nissan concept car with geometric design, sharp angles, and illuminated accents, driving in a neon-lit city street at night.

    Nissan

    AUTOMOTIVE

    - Global Campaign

    - Artist management

    - Integrated campaign - Digital and Out of Home

  • Guevara

    Guevara

    FINTECH/ INSURTECH/ STARTUP

    - Founder and brand lead

    - Capital raising and startup funding

    - FCA and Regulatory

Book a call

Culture + CAMPAIGNS

  • Stormzy - Rich Philip

    Community - Bikestormz X Stormzy

  • Young man with tattoos walking on a ledge with the word 'BEING' graffiti below him, against a clear blue sky with power lines and palm trees in the background.

    Sport - Daniel Ricciardo (F1)

  • Rich Philip - Marketing Consultant

    Connected Retail - Stance Soho

  • Rich Phiip Consultant

    Acquisition - FC Barcelona - Content that cuts through

  • Aerial view of The O2 Arena in London at dusk with its illuminated white roof and yellow support towers, with the Thames River and the London skyline in the background.

    Experiences - The O2 Launch

  • Group of cyclists riding on a mountain road with scenic mountainous landscape in the background.

    Product - Science in Sport

  • A man with light brown hair smiling on stage with his arms raised, bright stage lights shining behind him.

    Consumer Events - Jon Bon Jovi Opening The O2

  • A woman in a sparkly dress receives an award or trophy from a man in a tuxedo on stage.

    Industry Events - Mobo Awards Akon and Rhianna

  • A young man with light hair and a beard sitting at a desk, writing in a notebook or paper, with a background of art supplies and a television or monitor displaying an abstract image.

    Art - Creatives collective (Jonas Claesson)

  • Rich Philip - Marketing Consultant

    Charity - Wildlife Rangers of Kafue, Zambia

My latest work

Zoom into the electrifying world of Nissan with the ‘Believe, A Defy Ordinary Story’ campaign.

Illustrated and animated by artist Matt Saunders, you’ll meet the latest Nissan concept cars built to defy ordinary and explore the landscapes that inspire their design in ultra-immersive animation. 

The 2024 Brand Campaign 
The making of, featuring Matt Saunders
A man is sitting on a stool, gesturing with his hand, engaged in conversation with a woman whose profile is visible in the foreground, in a well-lit room with a large window in the background.

To discuss further, please get in touch.

Phone: (+44) 7769 727 349

Email: Rich.c.philip@gmail.com

Or book a call below.

Book a call