Brand Blog
A selection of articles and content themed around brand building and the marketing, digital and creative industry.
You have to go back to the start to see the future.
You got to go back to the start to see the future. Joss Naylor was a legend long before the internet, before brands and content. From shepherd to inspirer.
If you haven’t heard of Joss Naylor, check out this beautiful film, created by Seth Whitfield. In 1971, Joss ran the fastest known time on Britain's National Three Peaks, a record that stands today (I’ve done it and struggle to make 24 hours!), aged 50, he ran all 214 Wainwrights in seven days; when he turned 60, he ran 60 Lakeland fell tops in 36 hours; and at 70, he ran 70 fells.
Loyalty and the battle ahead
Personality is everything. Retention holds off extinction. Loyalty will be the true battlefield in 2025 ⚔️.
