Loyalty and the battle ahead

Do you know what your brands personality is today?

What your (genuinely) unique position is in the market? It can’t simply be better, cheaper or more technical.

Does a quick scroll through your Instagram or Milled.com board tell a story that matches your personality?

Is it unique to you or a replication of every other brand in your market.

This is more than simply strategy.

This is the very heart beat of your brand and why your ambition should be absolute uniqueness. Don’t shy away from this, own it with confidence and tell everyone that will listen. It’s your only true differentiator.

Loyalty and retention relies on the interdependence of creativity, innovation, and community.

Personality is everything. Retention holds off extinction.

Loyalty will be the true battlefield in 2025 ⚔️.

“𝗣𝗲𝗿𝘀𝗼𝗻𝗮𝗹𝗶𝘁𝘆 𝗶𝘀 𝗔𝗣𝗜 𝗳𝗼𝗿 𝗹𝗼𝘆𝗮𝗹𝘁𝘆”

@𝐹𝑎𝑘𝑒𝑔𝑟𝑖𝑚𝑙𝑜𝑐𝑘 (𝑣𝑖𝑎 𝑋 𝘢𝘯𝘥 Fred Wilson'𝘴 𝘣𝘭𝘰𝘨 𝘣𝘢𝘤𝘬 𝘪𝘯 2011)

Remember, your brand IP more powerful than your product or service.

Why? It’s harder to replicate.