BeReal. If only.

Image source- Voodoo

Were you wondering what ever happened to BeReal.? Probably not. It's just been acquired for €500m by Voodoo.

I'm hugely passionate that the 'switch-off generation' is the next social wave, so I was genuinely excited by the platform when I came across it during the pandemic. A stepping stone to disconnect from the curated theatre of social media. It's not just about capturing a perfect picture; it's the story and experiences behind it that truly matter, revealing the beauty in genuine moments. This for me, is at the core of what will protect the creative industry as AI becomes more pervasive.

It'll be interesting to see whether BeReal. can make its way back into the crowded chaos of your app menu.